WoW Directory

The WoW directory was evaluated and rated by Web Directory Reviews Org on Saturday, December 20 and Sunday, December 21, 2014.

The WoW Directory has been in our top ten for the past two quarters, coming in #10 in the second quarter of 2014 and #8 in the third quarter.

Established in 2003, the WoW Directory is part of the Skaffe network, which has also been in our top ten. Its Moz Domain Authority is 50/100, its Page Authority if 59/100, the Moz PageRank is 5.39, and its Page MozTrust is 5.51. The Majestic Trust Flow of the WoW Directory is 33 and its Citation Flow is 37. The Alexa Traffic Rank is 308,918.

The WoW directory accepts free submissions, but warns of a long wait for a review. An Express review is $43, while a Sponsored review is $65, both one-time payments. Up to two hundred characters are permitted for a site description. Discounts are available for bulk submissions.

As far as a rating is concerned, I don’t consider SEO metrics or submission costs, although I offer this information as a service to my readers.

I review web directories from the perspective of a directory user, evaluating each directory in five areas: aesthetics (10%), size (20%), intuitiveness (20%), quality (25%), and usefulness (25%), with five additional points possible for extra content.

Aesthetics - 7/10

It’s a little busy but I like the appearance of the WoW directory. I guess it’s the pastels and the retro look.

Its upper-level category names are asymmetrical, ranging from one to three words in length, along with an uneven number of categories in each column, neither of which are large problems.

There are no third-party ads.

Size - 20/20

Since it would be wholly impractical for me to browse every category and subcategory, counting the number of outgoing links in each, I scan the domain with a program called Scrutiny, which gives me the total number of links, but without regard for whether they are outgoing category links, navigational links, or other internal links. So as to reduce the strain on the server as well as my own resources, including time, I set Scrutiny to stop at 500,001 links. Scrutiny did top out, so the WoW directory earns the full number of points in this area of the assessment.

Intuitiveness - 16/20

The taxonomy of the WoW directory is reasonable, so people should have no trouble browsing its categories and subcategories.

As a way of avoiding a large number of sites listed in any one category, the WoW directory often includes redundant categories differentiated by a number, such as Web Site Designers, Web Site Designers 2, Web Site Designers 3, Web Site Designers 4, and Web Site Designers 5. Although it meets the needs of site submitters, who may not want to have their sites listed on pages with an overly large number of other sites, it might be somewhat confusing to a directory user. I don’t think it would be big problem for anyone, however.

The WoW directory uses a cross-referencing system that allows sites to be listed an appropriate topical category as well as in their geographical location when it is added to the town of origin during the submission. This adds an advantage to both the site submitter and directory user, but it also seems to require a lot of empty regional categories, which can be disturbing to directory users.

Regional categories are listed beneath topical categories in each section where both are included, although I did not come across any use of @links.

The Internet directory’s search feature seems to work well for both single and multi-word phrases.

A video tutorial is also available for site submitters, explaining the process of submitting a site to the WoW directory.

Quality - 14/20

I was able to scan the WoW directory with Scrutiny without any difficulty, and it did not find very many bad links.

However, as I found the last time that I evaluated this directory, the link within the “WoW Search” box are not correctly configured. That link leads to which resolves in a 404 page. However, if I click in the bottom of the box, where it says “CLICK HERE,” that leads correctly to which is not a bad link.

As for site descriptions, with a maximum limit of two hundred characters, site descriptions are not particularly descriptive, and the directory uses the sentence fragment model for site descriptions.

However, I am not seeing a lot of promotional language, spelling or capitalization errors, and sites are generally listed in appropriate categories. I am seeing titles that include extraneous keywords beyond that of the actual title of the site.

Usefulness - 15/25

The lack of category descriptions reduces the usefulness of the directory unnecessarily, as every directory script that I am aware of includes category descriptions as a regular feature.

There is, however, plenty of content, and the WoW directory organizes it in such a manner that it can be easily found. There are quite a few empty categories though, particularly in its regional categories.

Accessing the directory through a mobile phone is not too painful. Although not ideal, it can be easily browsed on a smart phone.

Overall Rating - 72%

Upon my evaluation of the WoW directory on Saturday, December 20 and Sunday, December 21, 2014, I have rated it at seventy-two percent.


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